Marathon Group Expands Bhandup Portfolio: Three New Towers Worth ₹370 Crore Set to Redefine Affordable Urban Living

Bhandup’s ascent as one of Mumbai’s most promising residential corridors continues to draw developer interest, and Marathon Nextgen Realty Limited has made its most decisive move yet. The company’s launch of three new towers worth ₹370 crore signals a significant expansion of its Neohomes portfolio, a brand positioned to meet the rising demand for compact, affordable, and well-connected housing in the city’s eastern belt. For a suburb shaped by infrastructure upgrades and shifting migration patterns, this development marks a strategic alignment of market appetite and supply.

The introduction of 2.2 lakh sq. ft. of new residential inventory also reflects how Bhandup is transitioning from an overlooked neighbourhood to a high-potential urban cluster. With improving connectivity through projects like the Goregaon–Mulund Link Road and the upcoming Shangrila Metro Station, the suburb is increasingly attracting first-time buyers, young professionals, and investors. Marathon’s new launches are not just additions to its portfolio, they are part of a larger narrative of suburban renewal unfolding across the Mumbai Metropolitan Region.

New Additions to the Neo Park Layout

A key highlight of Marathon’s latest announcement is the launch of a brand-new residential project within the 6.5-acre Neo Park layout. Spread across 5,100 sq. m., the development offers a total saleable carpet area of 1.2 lakh sq. ft. With an estimated Gross Development Value (GDV) of ₹200 crore, the project strengthens the brand’s footprint in a micro-market where affordability and connectivity are converging to drive sustained demand.
The Neo Park layout has emerged as a central node in Marathon’s long-term strategy for Bhandup. Designed to offer compact yet efficient living spaces, the layout caters to a demographic seeking value housing without compromising on access to essential services or urban mobility.

Expansion Through Neovalley Narmada and Neo Park Ashoka

Alongside the new Neo Park tower, the company has also launched the second tower of Neovalley Narmada and the third tower of Neo Park Ashoka. Together, these additions contribute another 1 lakh sq. ft. of saleable space and a GDV of ₹170 crore. The combined scale of these developments brings the total new supply in this phase to 2.2 lakh sq. ft., underlining the developer’s confidence in Bhandup’s growth trajectory.
These towers further consolidate Marathon’s strategy of building integrated, self-sustaining communities. Compact living formats are supported by essential amenities, efficient layouts, and transit-centric location choices, features that resonate strongly with Bhandup’s evolving buyer base.
 

Strengthening the Neohomes Brand

With this latest expansion, Marathon is deepening its investment in its Neohomes category, which has already delivered more than 700 units in Bhandup. The company’s Neosquare project has received its occupation certificate, while the next phase is nearing completion. For buyers seeking entry-level homes in a regulated, professionally managed township-like environment, Neohomes has become a compelling option.

The brand’s success stems from its ability to merge affordability with architectural efficiency. In a market where many buyers consider location constraints a trade-off for price, Marathon has flipped the equation by offering economically viable homes in a suburb with improving infrastructure and high future potential.

Bhandup’s Rising Residential Appeal

Bhandup’s transformation is no longer speculative; it is visibly underway. Connectivity upgrades such as the Goregaon–Mulund Link Road and the planned Shangrila Metro Station have enhanced commute patterns and reduced travel times for residents. As mobility barriers shrink, the suburb is slowly emerging as a strategic residential choice for buyers priced out of nearby hubs like Mulund and Powai.

Developers cite a growing preference for Bhandup due to its balance of affordability, infrastructure, and emerging lifestyle amenities. As director Kaivalya Shah noted, the suburb has been integral to Marathon’s growth journey. With both supply and demand strengthening, the area is evolving into one of Mumbai’s most active residential micro-markets.

Marathon’s Wider Regional Footprint

Marathon Group’s expansion in Bhandup is part of a broader legacy that spans over 100 completed projects across the Mumbai Metropolitan Region. With 8.4 million sq. ft. already delivered and another 6.2 million sq. ft. in the current development pipeline, the company continues to leverage its scale, experience, and market insights to strengthen its presence in fast-growing corridors.

These new projects reinforce Marathon’s long-term vision of contributing to Mumbai’s housing supply through high-density, transit-oriented, and economically accessible residential developments. As the city’s housing landscape evolves, developers that pair affordability with forward-looking planning are likely to shape the next decade of Mumbai’s residential growth.